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In the book, they explain that two brothers from the finance world founded the International Well Building Institute and created a WELL certification process in 2014. Commercial landlords typically want to operate a building at the lowest possible cost. Who will foot that bill?
Predictably, that got them into trouble during the cultural revolution – they were denounced as belonging to the “Five Black Categories” (though it was never exactly clarified to which of the five undesirable categories they belonged to – the landlords, rich farmers, counter-revolutionaries, bad influencers or right-wingers).
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