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Learning from Publishers: Five Types of Content Your Brand Should be Using Now

Sales and Marketing Management

Issue Date: 2015-05-22. Teaser: With the use of custom content on the rise, many have predicted that in 2015, brands will begin to truly think like publishers. With the use of custom content on the rise, many have predicted that in 2015, brands will begin to truly think like publishers. Author: David Palmer.

Branding 115
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The 360 brand

Sales and Marketing Management

Issue Date: 2015-09-01. Teaser: In a 360 brand, the brand lives not only as a product of the marketing and communications function within the organization, but as a living, breathing truth in all aspects of organizational life. Author: James Heaton. read more

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Do Your Questions Differentiate You?

Sales and Marketing Management

Issue Date: 2015-06-15. Chances are that the customer views what you are selling as somewhat similar to what the competition is providing.The goal is to differentiate and brand yourself, gather key information, and move your existing relationships forward. Author: Charles Brennan Jr. read more

Branding 106
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Engaging Empowered Customers

Sales and Marketing Management

Issue Date: 2015-07-20. The empowered consumer is a tough target to sway, so to win over-educated customers, brands need quality content. The empowered consumer is a tough target to sway, so to win over-educated customers, brands need quality content. Author: Mikita Mikado, CEO, PandaDoc. read more

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Embracing the customer-built brand

Sales and Marketing Management

Issue Date: 2015-05-01. Author: Paul Nolan. Teaser: Ken Schmidt participated in one of the most celebrated turnarounds in corporate history.

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Birding Singapore

10,000 Birds

The only bird-related activity I can think of is looking at bird photos I took in Singapore in 2015, and adding some irrelevant comments to them. I was just thinking that tailorbird might be a good brand name for a cheap line of men’s clothing. Writing this post, I have been in lockdown in my Shanghai compound for 60 days.

Singapore 264
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Bleak Midwinter Update

10,000 Birds

The bathrooms here are among the best I’ve seen – brand new, well-maintained, and clean. Unfortunately, I’ve been dipping a lot – public transit does not lend itself to rapid response. From this angle I could see the Wigeons much better. They were still all American. I hope that they’ll be kept up.

Iceland 207