Sales and Marketing Management

MARCH 5, 2020

Many companies adopt a universal approach when trying to motivate their sales team. Leeatt Rothschild has over 15 years of experience at the intersection of business, sustainability, and brand purpose. When the bonus is annual, lower-performing sales reps tend to lose motivation. Recognize that each sales rep is an individual.

2020 81

2020 2016 Adoptable Game 81

Sales and Marketing Management

JUNE 16, 2017

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption.

2016 61

2016 Adoptable Branding Research 61

Sales and Marketing Management

MAY 28, 2017

However, if we are selling “a reduction in the cost of communication” or “zero effort knowledge management” or “making better decisions, faster” or “all your team communication, instantly searchable, available wherever you go” or “75 percent less email” or some other valuable result of adopting Slack, we will find many more buyers.

Branding 59

Branding Groups 2017 2014 59

Sales and Marketing Management

APRIL 16, 2017

According to the Adobe State of Create report for 2016 , a full 68 percent of U.S. consumers say they like to buy from brands with creative marketing. To that effect, creative marketing is more important than ever. Fueling the Go-to-Market Machine.

Branding 89

Branding 2016 Campaign Adoptable 89