10,000 Birds
NOVEMBER 18, 2016
Those who know me don’t often find me quoting the Bible, but the roller coaster of emotions many Americans have ridden on this past week, not to mention the endless ebb and flow of fortune around the world, has a verse from Ecclesiastes ringing in my ears: A generation goes and a generation comes, But the earth remains forever.
Sales and Marketing Management
APRIL 10, 2016
Issue Date: 2016-04-11. Teaser: When companies connect with customers through emotion, they reap huge returns. And those returns don’t just come from purchases; when companies manage to make an emotional connection, they usually see an increase in customer loyalty, overall customer spend, and referrals. read more
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Sales and Marketing Management
APRIL 3, 2016
Issue Date: 2016-03-01. These levers affect the limbic system of the brain, which holds memories, emotions and many core beliefs. These levers affect the limbic system of the brain, which holds memories, emotions and many core beliefs. Author: Jeff Bloomfield. Here are the levers and how to pull them. read more
10,000 Birds
MAY 14, 2016
Go to political rallies to get your emotions manipulated by potent, practiced con-artists? Today, it’s time to celebrate that combination of magic, obsession, and passion once again with the 2016 Global Big Day! If you live in the northern hemisphere, of course there isn’t! No, everyone should be out birding.
Sales and Marketing Management
JUNE 10, 2019
In that case, we used just the two most factual apology components and eliminated the more emotional elements. Often, people in B2B environments argue that emotional content only works in B2C and that just the facts matter in conversations with B2B customers.
Sales and Marketing Management
JUNE 19, 2018
Giving at the beginning of a business partnership boosts the value of your currency and creates an emotional link that encourages positive word of mouth.
Sales and Marketing Management
APRIL 24, 2017
Next time you talk to a prospect, spend some time understanding their emotional state. In his 2016 book “When Coffee and Kale Compete,” Alan Klement referred to these as “anxiety-in-use” and “anxiety-in-choice.” So how can we unearth these emotional, convoluted forces in order to combat them? How Customers Choose.
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