Sales and Marketing Management
OCTOBER 29, 2018
Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. 4 Examples of Product-Agnostic Content. Instructional Videos.
Sales and Marketing Management
MAY 18, 2018
Tapping in to the experiential trend is essential for building a brand, engaging B2B customers, and driving sales. After all, brands that succeed in connecting with customers on an emotional level are rewarded with greater retention and bottom-line growth when compared with competitors. Step Two: Immerse Them in Your Brand.
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Sales and Marketing Management
APRIL 5, 2019
Author: Pete Dufner As a creative director in a past life, I witnessed Natasha Jen’s “Design Thinking is Bull ” presentation back at the HOW conference in 2017. At the same time, they were amid a major culture change, as they looked to elevate their brand with a newly introduced luxury product line. Alexa, what’s design thinking?
Sales and Marketing Management
MARCH 26, 2018
This gold standard of education brought awareness to potential clients and gave brands a platform to flaunt their latest products. According to the 2017 Center for Exhibition Industry Research Index Report, the fourth quarter of 2016 was yet another sign the reign of trade shows is over.
10,000 Birds
JULY 20, 2018
Though it’s been made by dozens of independent brewers in Cologne for a century or so, enough similarities exist from brand to brand to constitute a legal definition, though there is certainly plenty of room for individuality as well. So, what is Kölsch, exactly? An out-of-range Kölsch from the Pacific Northwest.
Sales and Marketing Management
APRIL 9, 2018
In fact, just one-third (34 percent) of organizations surveyed for CSO Insights’ 2017 Sales Enablement Optimization Study reported achieving the majority or all of their objectives. More and more companies are developing a sales enablement practice. However, success rates and satisfaction with enablement programs remain low.
Sales and Marketing Management
NOVEMBER 14, 2017
In fact, a recent report from Gartner found that 89 percent of marketers expect that customer experience will be their primary differentiator in 2017. There is good reason for this – customers are increasingly selective when it comes to the brands they do business with and will not tolerate a poor experience.
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