2017 Branding Research 
Sales and Marketing Management
OCTOBER 29, 2018
Author: Ryan Gould In the context of content marketing, a product-agnostic approach is one that focuses on your expertise and knowledge around a product, technology or service rather than your brand. There’s no overt branding in this whitepaper. 4 Examples of Product-Agnostic Content. Instructional Videos.
Sales and Marketing Management
MARCH 26, 2018
This gold standard of education brought awareness to potential clients and gave brands a platform to flaunt their latest products. According to the 2017 Center for Exhibition Industry Research Index Report, the fourth quarter of 2016 was yet another sign the reign of trade shows is over.
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10,000 Birds
DECEMBER 11, 2018
Several years ago, I read about the enormous colonies of breeding birds in the Northwestern Hawaiian Islands and I did some research to satisfy my curiosity. ( Google Scholar is an excellent resource and free full-text PDFs can be located for many papers, particularly when research is taxpayer-funded.
Sales and Marketing Management
DECEMBER 14, 2020
Buyers have increasingly embraced completing their own research for years. A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development. Use all the tools in your toolbox.
Sales and Marketing Management
MAY 28, 2017
The company’s brand guidelines are rigid and unyielding, even in the face of evidence that its brand messages and communications are not effective with customers. Copyright © 2017 by Tara-Nicholle Nelson. Used by permission of Berrett-Koehler Publishers. All rights reserved.
Sales and Marketing Management
MARCH 8, 2020
Predictions for the impact of AI, the authors state, suggest a doubling of the economic growth of developed countries between 2017 and 2035, potentially adding $7.4 AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant.
Sales and Marketing Management
DECEMBER 14, 2020
Buyers have increasingly embraced completing their own research for years. A Sales Benchmark Index survey from 2017 reported that in nearly 75% of sales situations, customers prefer not to meet in person. The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development. Use all the tools in your toolbox.
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