Hard for you to say you’re sorry?
Sales and Marketing Management
JUNE 10, 2019
a faulty experience with you. A study appearing in the February 2018 edition of the Journal of Business & Industrial Marketing was the first to prove its relevance in a B2B setting and provide a preliminary model for achieving the SRP with business customers (“The Service Recovery Paradox in B2B Relationships,” Hübner, et al).
93 
Let's personalize your content