SEM Paid Search Leads in Advertisers Media Spend
SalesFuel
AUGUST 2, 2024
In 2018, paid media’s share of marketing budgets was 23.2% of the average marketing budget, almost at par with martech’s share in 2018. According to a previous SalesFuel blog based on research from Sagefrog Marketing Group, it heightens brand awareness and website traffic and bring leads into the sales funnel. on average.
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