Sales and Marketing Management

JANUARY 22, 2021

The average tenure of chief marketing officers (CMOs) continues to decline – to just 41 months in 2019, according to the recruiting firm Spencer Stuart. Modern marketers test their assumptions and optimize their campaigns. Make 2021 the year that you build an infrastructure that allows you to run more tests and run them more often. .

Campaign 143

Campaign 2020 2019 Experiments 143

Sales and Marketing Management

JULY 20, 2020

If this sounds like you, read this cautionary tale about how one iconic “boots-on-the-ground” company rose and fell, but can still move toward digital transformation without having to compromise its beliefs or fundamentally rethink its brand. Over the next 50 years, the Tupperware party became a ubiquitous concept synonymous with the brand.

2020 77

2020 Branding 2019 Experiments 77

Sales and Marketing Management

MARCH 8, 2020

AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. CMO research from 2019 found that 54% of B2B marketer respondents said they do not use or have not tried AI. Automated coaching. This can lead to short-term thinking.

Adoptable 87

Adoptable Humane Branding Collecting 87