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Top Performers - May-June 2019

Sales and Marketing Management

10-12, 2019. Motivation Experience. Attend Motivation Experience, May 21-23 Chicago, and learn best practices on how to engage employees, get them more connected to your brand, and how to increase productivity and retention. Anderson at eric@pmcusa.com or 262-203-5440. IMEX America. Rubaiyat Diamond.

2019 54
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7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

The average tenure of chief marketing officers (CMOs) continues to decline – to just 41 months in 2019, according to the recruiting firm Spencer Stuart. 7: Creating remarkable customer experiences. . Customers no longer want to buy products; they want experiences. 2: Alignment. Sounds simple, right? It’s not. .

Campaign 143
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4 Keys to Exceeding the Expectations of the Evolving Customer

Sales and Marketing Management

And with artificial intelligence integrated into our daily experiences, consumers are also more intelligent than ever. Customers today expect highly connected, personalized experiences from all organizations, with even business buyers expecting simple, easy-to-navigate, consumer-like ones. Here are four ways: 1. Personalize using AI.

Branding 101
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Mastering Bird Photography: A Book Review by an Amateur Bird Photographer

10,000 Birds

You will need to know enough about your Olympus or Sony or other brand of camera to know how to translate the settings info into your camera’s vocabulary. Rocky Nook, 2019 (eBook December 2018; paperback March 2019). Photography & Ethics & Me. The last two chapters point us to the future. “What’s Next?

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Bringing Sales Online

Sales and Marketing Management

If this sounds like you, read this cautionary tale about how one iconic “boots-on-the-ground” company rose and fell, but can still move toward digital transformation without having to compromise its beliefs or fundamentally rethink its brand. Over the next 50 years, the Tupperware party became a ubiquitous concept synonymous with the brand.

2020 77
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Are You Obsessing Over the Wrong Outbound Marketing Elements?

Sales and Marketing Management

Professionals tend to obsess over their personal interests and experiences, which can lead to incorrect optimization. According to a 2019 Edelman survey, 56% of individuals trust brands. How can you tell if any or all of these obsessions are waylaying your outbound operations?

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Mobile Marketing Tips for Small Business

Sales and Marketing Management

If the experience they get isn’t par excellence, they will hit the back button without giving it a second thought. As mentioned already, people that look for local services or products on their mobile devices are very likely to take action once they find the brand that could help them solve their problems. billion by 2019.