2020 Adoptable Experiments 
Sales and Marketing Management
JANUARY 16, 2019
Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. Despite this, nearly two-thirds of consumers believe their B2B experience is inferior to their consumer experience.
Sales and Marketing Management
JANUARY 22, 2021
Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? Wasn’t 2020 the year when we needed every bit of resolve we could muster to deal with the avalanche of change? 7: Creating remarkable customer experiences. . Customers no longer want to buy products; they want experiences. It’s not. .
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Sales and Marketing Management
MARCH 5, 2020
Author: Leeatt Rothschild Sales managers are racing to hit their 2020 goals, which are likely higher than last year’s. Many companies adopt a universal approach when trying to motivate their sales team. Leeatt Rothschild has over 15 years of experience at the intersection of business, sustainability, and brand purpose.
Sales and Marketing Management
NOVEMBER 1, 2018
If you’re still hesitant to embrace voice-activated technology, consider this: by 2020, about 50 percent of searches will be voice searches. The number of businesses adopting predictive technology is fast growing; the global predictive analytics market is expected to reach $14.95 The Power of Predictive Technology. billion by 2023.
Sales and Marketing Management
APRIL 6, 2020
These applications are used by nearly half of today’s high-growth companies – and gaining adoption fast. TOPO Research predicts this market will double in 2020 alone. . Evan Liang is CEO of LeanData , which helps companies improve the buyer experience, accelerate time-to-revenue and increase operational alignment.
Sales and Marketing Management
MAY 6, 2019
While it is likely your company is using some sort of sales enablement, what is even more important is adopting a strategic approach toward this tool. Moreover, they are projected to become the largest generation of consumers by 2020. The omni-channel experience. Here is a guide to crafting a seamless omnichannel experience.
Sales and Marketing Management
FEBRUARY 8, 2021
In fact, says George Westerman, senior lecturer with the MIT Initiative on the Digital Economy, because B2C marketers are well ahead of their B2B counterparts in implementing digital marketing strategies, B2B companies would be well-served adopting some B2C digital marketing techniques. It’s no longer enough to just adopt technology.
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