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For a Great Sales Kickoff, Think Beyond the Meeting

Sales and Marketing Management

Author: Colleen Honan and Liz Pulice As we head into 2020, many organizations are preparing for their sales kickoff meetings. Key steps include: Setting the agenda: Many meeting organizers make the mistake of setting the agenda based on what they think attendees will want to hear. Before the Meeting. After the Meeting.

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The Shifting Sands of Selling Tech

Sales and Marketing Management

Regardless, 2020 will have an indelible impression on business operations for quite some time. Our company, like others, canceled plans to participate in near-term trade shows only to learn that all 2020 events were soon to be canceled as well. In April, we changed the agenda to focus on remote tech operations.

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