Sales and Marketing Management

JANUARY 22, 2021

Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? Wasn’t 2020 the year when we needed every bit of resolve we could muster to deal with the avalanche of change? Modern marketers test their assumptions and optimize their campaigns. 1: Able to adapt. . I call this validated learning.

Campaign 143

Campaign 2020 2019 Experiments 143

Sales and Marketing Management

FEBRUARY 10, 2020

The following is our list of the five best conferences to attend in 2020: 1. You won't walk away with a great deal of actionable value, but the exposure to some of the largest global brands can make up for that. Our company attends anywhere from eight to 10 conferences a year, so we have a decent idea of where to direct your attention.

San Francisco 91

San Francisco 2020 San Jose New York 91

Sales and Marketing Management

OCTOBER 12, 2020

Author: David Satterwhite In 2020, I reached my 30th year in business-to-business technology sales. Almost immediately after the pandemic hit, every brand wrestled with the same questions about how to react. This pandemic has been tough and a hard test of sales organizations’ resilience.

2020 127

2020 Experiments Experience Branding 127

Sales and Marketing Management

JULY 20, 2020

Door-to-door sales have been on the decline since the 1980s, yet even today in 2020, on the heels of a pandemic that has forced dramatic changes to the way we conduct face-to-face business, there are still lots of companies that rely on some form of offline sales. And how you can too. The time has come to adapt to a digital-first world.

2020 77

2020 Branding 2019 Experiments 77