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7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? Wasn’t 2020 the year when we needed every bit of resolve we could muster to deal with the avalanche of change? 7: Creating remarkable customer experiences. . Customers no longer want to buy products; they want experiences. It’s not. .

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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), Next, think about the user experience (UX) of your website. As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns.

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The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

The following is our list of the five best conferences to attend in 2020: 1. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity. Microsoft Advertising Partner Summit. Hope to see you there!

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8 Marketing Lessons Big Brands Can Teach Startups

Sales and Marketing Management

Learning tactics to market products that a startup has created can be gained from big brands that have penetrated the market and made a name for themselves. Often, all it takes is trying something different from the norm to make a brand stand out. billion by 2020. Marketing is a strategy that makes or breaks a business.

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Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. Despite this, nearly two-thirds of consumers believe their B2B experience is inferior to their consumer experience.

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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

UBA Trends Day planned to host its in-person event in Brussels in March 2020. If 2020 has taught up anything, it's that this is a good time to take a step back and rethink how we can best serve audiences. But some conferences like HubSpot’s Inbound 2020 are going the extra step and sending out the swag-bags to attendees.

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How To Incentivize Your Sales Team to Hit Their 2020 Goals

Sales and Marketing Management

Author: Leeatt Rothschild Sales managers are racing to hit their 2020 goals, which are likely higher than last year’s. Leeatt Rothschild has over 15 years of experience at the intersection of business, sustainability, and brand purpose. Here are a few tips to help you along the way: Recognize hard work with a meaningful gift.

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