Sales and Marketing Management

OCTOBER 12, 2020

Author: David Satterwhite In 2020, I reached my 30th year in business-to-business technology sales. Companies that kept their pulse on changing customer attitudes and strove to deliver an outstanding experience during the Great Recession showed three times higher return than customer experience laggards, according to a McKinsey study.

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Sales and Marketing Management

FEBRUARY 6, 2020

How much of it is acted upon to improve the customer experience? So how can we really improve an individual’s experience with our brand if we only see them in the aggregate? All of which drives an improved customer experience driven by immediate action taken from an aggregated survey. But what happens to all this data?

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Sales and Marketing Management

SEPTEMBER 26, 2018

For example, one study by Marketo found that 79% of buyers “are only likely to engage with a brand… if those promotions are directly tied to how they have interacted with the brand previously.” According to Marketing Insider Group , 78 percent of U.S.

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Sales and Marketing Management

JULY 20, 2020

Door-to-door sales have been on the decline since the 1980s, yet even today in 2020, on the heels of a pandemic that has forced dramatic changes to the way we conduct face-to-face business, there are still lots of companies that rely on some form of offline sales. And how you can too. The time has come to adapt to a digital-first world.

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Sales and Marketing Management

MARCH 29, 2019

In the latest Digital Trends report, which surveyed marketing, creative and technology professionals, nearly one third of organizations are planning to invest in AI within 12 months – a market projected to reach $70 billion by 2020. That’s a significant opportunity. Be Excited about AI.

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Sales and Marketing Management

JUNE 20, 2019

One 2015 Forrester article predicted that 95% of B2B sales jobs will be replaced by AI by 2020. . Beginning with Amazon’s launch in 1995, the idea of providing consumers everything they need to predict what their experience will be using a purchased product birthed the concept of product reviews. When every review is a perfect 5.0,

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Sales and Marketing Management

FEBRUARY 3, 2021

While there was widespread business and economic disruption among other kinds of disruptions in our daily lives last year, 2020 was actually the year of doing business online. You have to build brand credibility so there is an affinity toward your brand.

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Sales and Marketing Management

DECEMBER 14, 2020

The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development. In October, Mediafly purchased Presentify, a European company that helps brands repackage their sales content for more interactive and engaging presentations. Every sales team has middle performers, and 2020 was challenging enough.

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SalesFuel

MARCH 22, 2024

increase since 2020 Google: 215% Digital: 156.3% CTV offers a similar ad experience as its linear counterpart, but it also provides more sophisticated targeting and analytics capabilities.” These ads are also the ad format driving the most growth among political ads as a whole: CTV: 506.8% Social Media: 86.7% Linear TV: 7.5%

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Sales and Marketing Management

DECEMBER 14, 2020

The shift to less face-to-face interaction with customers and prospects isn’t a 2020 development. In October, Mediafly purchased Presentify, a European company that helps brands repackage their sales content for more interactive and engaging presentations. Every sales team has middle performers, and 2020 was challenging enough.

Industry 48

Industry 2020 Georgia Research 48

Sales and Marketing Management

FEBRUARY 8, 2021

Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”.

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