Sales and Marketing Management

JANUARY 22, 2021

Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? Wasn’t 2020 the year when we needed every bit of resolve we could muster to deal with the avalanche of change? Modern marketers test their assumptions and optimize their campaigns. 7: Creating remarkable customer experiences. .

Campaign 143

Campaign 2020 2019 Experiments 143

Sales and Marketing Management

FEBRUARY 10, 2020

The following is our list of the five best conferences to attend in 2020: 1. You'll get hands-on experience with new tools and technologies, and the event itself is chock-full of inspiring keynotes on a variety of topics – from accessibility to diversity. Microsoft Advertising Partner Summit. Hope to see you there!

San Francisco 91

San Francisco 2020 San Jose New York 91

Sales and Marketing Management

OCTOBER 12, 2020

Author: David Satterwhite In 2020, I reached my 30th year in business-to-business technology sales. Companies that kept their pulse on changing customer attitudes and strove to deliver an outstanding experience during the Great Recession showed three times higher return than customer experience laggards, according to a McKinsey study.

2020 127

2020 Experience Experiments Branding 127

Sales and Marketing Management

JULY 20, 2020

Door-to-door sales have been on the decline since the 1980s, yet even today in 2020, on the heels of a pandemic that has forced dramatic changes to the way we conduct face-to-face business, there are still lots of companies that rely on some form of offline sales. And how you can too. The time has come to adapt to a digital-first world.

2020 77

2020 Branding 2019 Experience 77