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5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), As a small businessperson, this means you can dramatically increase the eyes on your brand without having to spend millions on traditional advertising campaigns. Build Your Brand on Social Media.

Branding 120
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4 Ways Virtual Events Are Reimagining Themselves

Sales and Marketing Management

Freeman Event Research reports that some are pushing boundaries and reimagining virtual events in useful, unusual, and offbeat ways. UBA Trends Day planned to host its in-person event in Brussels in March 2020. If 2020 has taught up anything, it's that this is a good time to take a step back and rethink how we can best serve audiences.

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How To Incentivize Your Sales Team to Hit Their 2020 Goals

Sales and Marketing Management

Author: Leeatt Rothschild Sales managers are racing to hit their 2020 goals, which are likely higher than last year’s. According to HBR, research shows that most sales reps fit into three performance levels: stars, core and laggards. Here are a few tips to help you along the way: Recognize hard work with a meaningful gift.

2020 81
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Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

Author: Chanan Greenberg The sales landscape is shifting – customer service is becoming the most important factor for buyers, expected to surpass both product and price within three years, according to the Customers 2020 report. Beyond matching information, it’s important to match brand.

Adoptable 103
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SEM Paid Search Leads in Advertisers Media Spend

SalesFuel

When 2020 hit and most other marketing categories started steadily declining, paid media’s share grew. According to a previous SalesFuel blog based on research from Sagefrog Marketing Group, it heightens brand awareness and website traffic and bring leads into the sales funnel. Now, it makes up 27.9%

2018 96
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What lies ahead

Sales and Marketing Management

These predictions from B2B sales and marketing experts may impact decisions you make as 2019 comes to a close and 2020 looms. Digital marketers that can stay ahead of this trend will reap the benefits in 2020 and beyond, says Kimberly McNeil, a certified Google expert who focuses on content marketing, SEO, Adwords and analytics.

2020 70
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4 Marketing Trends to Expect for a Post-COVID-19 World

Sales and Marketing Management

Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. Identify a local charity that aligns well with your branding. Marketing spends will be lower. That makes sense. Next Steps.

Industry 133