Remove TEST
article thumbnail

7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? Wasn’t 2020 the year when we needed every bit of resolve we could muster to deal with the avalanche of change? Modern marketers test their assumptions and optimize their campaigns. 1: Able to adapt. . 2: Alignment.

Campaign 143
article thumbnail

9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Here are nine effective B2B demand generation strategies you can follow to boost your marketing campaign’s efficiency in 2020: 1. In 2020, the hype around behavioral intent data will reach its peak. Keeping a tab on crucial statistics and testing out new designs can help you optimize your site and boost conversion.

2020 108
article thumbnail

The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. The following is our list of the five best conferences to attend in 2020: 1. What’s the ultimate reason for getting out of the office other than, well, getting out of the office?