Remove 2020 Remove Campaign Remove Experiments
article thumbnail

7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? Wasn’t 2020 the year when we needed every bit of resolve we could muster to deal with the avalanche of change? Modern marketers test their assumptions and optimize their campaigns. 7: Creating remarkable customer experiences. .

Campaign 143
article thumbnail

9 Killer B2B Demand Generation Strategies To Fuel Your Marketing

Sales and Marketing Management

Here are nine effective B2B demand generation strategies you can follow to boost your marketing campaign’s efficiency in 2020: 1. In 2020, the hype around behavioral intent data will reach its peak. Extracted from online footprints, these intent insights can help you create more personalized and relevant marketing experiences.

2020 108
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

5 Proactive Ways to Increase Sales Online in 2021

Sales and Marketing Management

Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? Next, think about the user experience (UX) of your website. Never fear.

Branding 120
article thumbnail

The 5 Marketing Conferences You Need to Attend in 2020

Sales and Marketing Management

That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. The following is our list of the five best conferences to attend in 2020: 1. You want to make sure the experience is worthwhile — be it in knowledge or connections.

article thumbnail

Group travel is down, but not out

Sales and Marketing Management

Would it really be a motivational experience if I couldn’t stand at the bar and celebrate freely with my fellow qualifiers?” Many companies had launched their incentive travel campaign for 2020 when the COVID-19 pandemic hit. Many companies had launched their incentive travel campaign for 2020 when the COVID-19 pandemic hit.

Groups 87
article thumbnail

Marketing Automation and Why You Need It

Sales and Marketing Management

While there was widespread business and economic disruption among other kinds of disruptions in our daily lives last year, 2020 was actually the year of doing business online. How can a small or mid-sized business find the right data and churn out relevant campaigns across all deliverables and platforms like email and landing pages?

article thumbnail

5 Ways Your Sales Team Can Get More Out of CRM

Sales and Marketing Management

If you’re still hesitant to embrace voice-activated technology, consider this: by 2020, about 50 percent of searches will be voice searches. Furthermore, it allows businesses to create more successful marketing campaigns through tailored content. CRMs can – and should – be used to log multiple elements of the customer experience.