TEST 2020 Campaign Experiments 
Sales and Marketing Management
JANUARY 22, 2021
Author: Jim Ewel With 2020 behind us (thankfully), how should we prepare for 2021? Wasn’t 2020 the year when we needed every bit of resolve we could muster to deal with the avalanche of change? Modern marketers test their assumptions and optimize their campaigns. 7: Creating remarkable customer experiences. .
Sales and Marketing Management
MAY 28, 2020
Here are nine effective B2B demand generation strategies you can follow to boost your marketing campaign’s efficiency in 2020: 1. In 2020, the hype around behavioral intent data will reach its peak. Extracted from online footprints, these intent insights can help you create more personalized and relevant marketing experiences.
Sales and Marketing Management
FEBRUARY 10, 2020
That’s my roundabout way of saying that you need to be just as strategic in your selection of marketing conferences as you are with your marketing campaigns. The following is our list of the five best conferences to attend in 2020: 1. You want to make sure the experience is worthwhile — be it in knowledge or connections.
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