2020 Campaign Research 
Sales and Marketing Management
FEBRUARY 24, 2021
Author: Jo Barnes 2020 was a year of turbulence in almost every aspect of life (understatement of the century?), But what if you’re a small business and don’t have extra marketing dollars (or time) to spend on massive engagement-boosting campaigns? and businesses were no exception. Never fear. Zero in on Your Target Market.
SalesFuel
AUGUST 2, 2024
And since omni-channel marketing campaigns are super effective, let’s take a look at traditional marketing channel allocations: Event marketing: 17.1% When 2020 hit and most other marketing categories started steadily declining, paid media’s share grew. Social ads: 12.2% Digital display ads: 10.7% Search engine optimization (SEO): 10.4%
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Sales and Marketing Management
JANUARY 8, 2018
By 2020, consumers will mainly engage with companies they already know and trust, according to a report by Walker Information. Instead, they can nurture campaigns and set expectations that make it easier to develop relationships on their time. Timing is important for engaging leads, but it’s only the first step.
Sales and Marketing Management
JUNE 29, 2020
Author: Paul Nolan According to an April survey by the Incentive Research Foundation, the top concern about participating in work or reward-related travel was the threat of an epidemic/pandemic at 33%, followed closely by severe weather at 29%. This begs the question, what’s up with the weather scaredy-cats ? Incentives interrupted.
Sales and Marketing Management
SEPTEMBER 16, 2020
Research by Influencer Marketing Hub indicates 69% of brands expect to spend less on marketing and advertising in 2020, through the COVID-19 phase and the weeks and months immediately afterward. As soon as things reopen, push the button on this campaign and blitz your market while your competition is still reeling.
Sales and Marketing Management
FEBRUARY 3, 2021
While there was widespread business and economic disruption among other kinds of disruptions in our daily lives last year, 2020 was actually the year of doing business online. If research and the numbers are to be believed, last year saw a growth that could only be compared to the accumulated growth of the past 10 years before it!
Sales and Marketing Management
NOVEMBER 1, 2018
If you’re still hesitant to embrace voice-activated technology, consider this: by 2020, about 50 percent of searches will be voice searches. Furthermore, it allows businesses to create more successful marketing campaigns through tailored content. And even if you don’t capitalize on this revolutionary technology, your competitors will.
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