Remove Abandon Remove Humane Remove White Paper
article thumbnail

6 Metrics to Predict and Increase Sales from Inbound Leads

Sales and Marketing Management

It’s not surprising because salespeople are human. Also, look at the rate at which calls are abandoned. First, the number of points you decide to give to each activity a prospect engages in, such as downloading a white paper or visiting your website. That means they’re naturally wired to go for instant gratification.