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6 Metrics to Predict and Increase Sales from Inbound Leads

Sales and Marketing Management

According to research , for a little more than 4 out of 10 sales reps, lead follow up is a once and done thing. Also, look at the rate at which calls are abandoned. First, the number of points you decide to give to each activity a prospect engages in, such as downloading a white paper or visiting your website.

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