Abandon Dead-End Thinking: Best Practices for Working Leads
Sales and Marketing Management
NOVEMBER 6, 2019
If a prospect doesn’t have the budget, can’t begin the project yet, or hasn’t hired the seasonal help, repeated attempts to deliver a pitch is viewed as a waste of their time and adds unwanted pressure. Respect their journey. Don’t go overboard on touchpoints; focus on building the relationship. Let Your Customers Be Your Advocate.
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