Remove Abandonment Remove Rights Remove White Paper
article thumbnail

How to Scale Your Engagement Strategy to Optimize Messaging and Maximize Sales

Sales and Marketing Management

When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”). Once you’ve implemented the techniques above, be sure not to abandon them. Spread the Word. Spreading the word” is part of your basic job description, after all.

article thumbnail

6 Metrics to Predict and Increase Sales from Inbound Leads

Sales and Marketing Management

Share with them the statistics of reps who are doing it right and show them how quick call backs could positively impact their commissions. Also, look at the rate at which calls are abandoned. If so, train those who are slow off the mark. Coaching them on how to improve in this area could make a big difference in their sales.

Abandon 70
article thumbnail

Fine-Tuning Your Engagement Strategy to Optimize Messaging and Maximize Sales

Sales and Marketing Management

When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”). Once you’ve implemented the techniques above, be sure not to abandon them. Spread the Word. Spreading the word” is part of your basic job description, after all.