Sales and Marketing Management

FEBRUARY 5, 2021

When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”). Once you’ve implemented the techniques above, be sure not to abandon them. Spread the Word. Spreading the word” is part of your basic job description, after all.

Campaign 71

Campaign Abandon Abandoning Abandonment 71

Sales and Marketing Management

MAY 11, 2017

Also, look at the rate at which calls are abandoned. First, the number of points you decide to give to each activity a prospect engages in, such as downloading a white paper or visiting your website. Although these callers are ready to talk, they’re also busy. So measure and minimize your hold time.

Abandon 70

Abandon Abandoning Abandonment Campaign 70

Sales and Marketing Management

FEBRUARY 5, 2021

When should I send that case study?”), tone of voice (“Will this customer appreciate my humor?”), and choice of content (“Would this buyer find a white paper useful?”). Once you’ve implemented the techniques above, be sure not to abandon them. Spread the Word. Spreading the word” is part of your basic job description, after all.

Campaign 62

Campaign Abandon Abandoning Abandonment 62