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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

Branding 100
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You Are the Brand

Sales and Marketing Management

Kalan As a long-term practitioner of marketing, now over 40 years in duration, I have often been challenged by the concept of “The Brand,” what it communicates, what it means, what it stands for and how it is integral to an organization’s position and ultimate success in the market. Are these what makes for the value of “The Brand”?

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Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. Instead, as customers interact with your website, social media presence, and customer or technical support they’re evaluating your brand.

Adoptable 103
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Birding Dongfang and Dongzhai on Hainan

10,000 Birds

In Shanghai, such fake brands more or less vanished more than 10 years ago, but it seems that on Hainan, there still is a space for them. In Shanghai, such fake brands more or less vanished more than 10 years ago, but it seems that on Hainan, there still is a space for them. Sensing the disapproval, the Yellow Bittern sneaked away.

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Manage Smarter 265 — Developing Your Mindset for Business Success with John Marvin

SalesFuel

Growing up in Western Kansas, John Marvin initially pursued a career in marketing and advertising and shares his journey from being fired to adopting a new mindset, then transitioning to pharmaceutical sales at the suggestion of his father, a family physician.

Texas 104
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Digital Commerce Strategies that Every Brand Should Watch

Sales and Marketing Management

Here are a few digital marketing strategies your brand should be focusing on. Every element of your website should work toward building your brand identity and highlighting your unique value proposition. Another way to promote your brand is to make use of videos. Start with the Basics.

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How Kimberly-Clark Professional Sharpened Its Marketing Messaging and Accelerated Revenue Growth

Sales and Marketing Management

How a recognized consumer brand operating in the B2B space adopted a value selling approach in support of its core mission, maintained price integrity and achieved impressive results.