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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

Branding 100
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7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

If you optimize your marketing campaigns weekly, or even daily, you’re going to adapt to change faster than those who run the same campaign for months. . Modern marketers test their assumptions and optimize their campaigns. It requires the ability to adjust your marketing quickly and often. 2: Alignment.

Campaign 143
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Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. Viewers can comment on videos and like them, and the idea is that people and brands can get their longer video content in front of new audiences. Your first IGTV campaign.

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. It can enable them to be successful when they onboard by understanding your brand.

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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

Many marketers work in silos, their loyalties and points of view more closely aligned to their skill sets (communication, social media, SEO/SEM, brand management) than to delivering value to customers and the business. . After you gain experience, adopt what you’ve learned to create additional cross-functional teams. .

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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Hundreds of other brands have implemented similar strategies that aimed to address customers — and assuage their heightened concerns — head-on.

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5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

Sales and Marketing Management

It’ll be key to publish your videos immediately after your event while they’re still top of mind, and putting them all in a branded, searchable (and secure) YouTube-like showcase is a great way to share the content. Increased viewer engagement often results in positive brand awareness, more valuable leads, and additional sales.

Branding 126