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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

Branding 100
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5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

Sales and Marketing Management

So, think beyond your conference walls by creating an entire online conference pass and experience. It’ll be key to publish your videos immediately after your event while they’re still top of mind, and putting them all in a branded, searchable (and secure) YouTube-like showcase is a great way to share the content.

Branding 126
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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

While user adoption and change management have always been the most critical of requirements of a new software implementation, SaaS vendors know that expansion and renewals depend upon satisfied users and ROI. If these sentiments are not addressed, it can hinder adoption and ruin your company’s reputation. Measure and refine.

article thumbnail

Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

While user adoption and change management have always been the most critical requirements of a new software implementation, SaaS vendors know that expansion and renewals depend upon satisfied users and ROI. If these sentiments are not addressed, it can hinder adoption and ruin your company’s reputation. Measure and refine.