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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

Branding 100
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Digital Commerce Strategies that Every Brand Should Watch

Sales and Marketing Management

Here are a few digital marketing strategies your brand should be focusing on. Every element of your website should work toward building your brand identity and highlighting your unique value proposition. Another way to promote your brand is to make use of videos. Create Good Content. Start with the Basics.

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Video: The Future of Sales and Marketing

Sales and Marketing Management

Because in-person events and trade shows came to a screeching halt in 2020, brands no longer have the opportunity to engage with prospects face-to-face. With personalized video content, sales and marketing teams can grab prospects’ attention and make lead generation more successful. Brands Will Create TikTok-eque Videos.

Branding 127
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4 Steps to Better Strategic Content Development

Sales and Marketing Management

Author: Rilind Elezaj Everything starts with content. If your content development strategy is right from the beginning, the rest will follow. Things have changed, and today your content will not rank high just because it is SEO friendly. The quality of the content determines the feedback you will receive. Set your goals.

Agenda 63
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5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

Sales and Marketing Management

People can watch your content anytime from anywhere, interacting with it and each other. Just think of all that valuable content your audience could reference – and you could market – year-round. It’s good peace of mind for in-person attendees knowing that they’ll have access to all the content later.

Branding 126
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Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

While it may be known for its popularity among celebrity influencers, it also is an important channel for brands that use it to advertise their products. For starters, it has been specially designed for content to be viewed on phones, so all videos are oriented vertically. Be an early adopter. it now has 1 billion users !

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

As demand for ROI continues, many are retooling their content strategies to prove a return. A completely new form of content isn’t what is needed. Instead, it can be as simple as rethinking the engine behind their current strategy and utilizing existing content. . Don’t isolate your podcast content to designated areas.