Sales and Marketing Management

JANUARY 18, 2021

For example, video streaming subscriptions hit over 769 million in Q3 2020, up from around 552 million a year earlier, and TikTok surpassed 2 billion downloads in 2020. Because in-person events and trade shows came to a screeching halt in 2020, brands no longer have the opportunity to engage with prospects face-to-face.

Branding 127

Branding 2020 Adoptable Humane 127

Sales and Marketing Management

DECEMBER 6, 2019

With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.” It can enable them to be successful when they onboard by understanding your brand.

Branding 71

Branding Campaign Adoptable Rights 71

Sales and Marketing Management

JUNE 16, 2017

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption.

2016 61

2016 Adoptable Branding Research 61