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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

Branding 100
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Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. But simply having a presence in multiple channels isn’t enough – a true omni-channel experience is a seamless buying experience for the customer.

Adoptable 103
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You Are the Brand

Sales and Marketing Management

Kalan As a long-term practitioner of marketing, now over 40 years in duration, I have often been challenged by the concept of “The Brand,” what it communicates, what it means, what it stands for and how it is integral to an organization’s position and ultimate success in the market. Are these what makes for the value of “The Brand”?

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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

While user adoption and change management have always been the most critical of requirements of a new software implementation, SaaS vendors know that expansion and renewals depend upon satisfied users and ROI. If these sentiments are not addressed, it can hinder adoption and ruin your company’s reputation. Covering the Bases.

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Digital Commerce Strategies that Every Brand Should Watch

Sales and Marketing Management

Here are a few digital marketing strategies your brand should be focusing on. Every element of your website should work toward building your brand identity and highlighting your unique value proposition. Another way to promote your brand is to make use of videos. Start with the Basics. Personalization.

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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

While user adoption and change management have always been the most critical requirements of a new software implementation, SaaS vendors know that expansion and renewals depend upon satisfied users and ROI. If these sentiments are not addressed, it can hinder adoption and ruin your company’s reputation. Covering the bases.

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7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

7: Creating remarkable customer experiences. . Customers no longer want to buy products; they want experiences. From the first moment of contact with your brand, the experience should be consistent, interesting and engaging. Sounds simple, right? It’s not. . Jim Ewel is a leading voices on Agile marketing.

Campaign 143