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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

Branding 100
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Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. The buyer should be able to view a product in store, look up pricing and stock information on their smartphone, and submit an order on their laptop.

Adoptable 103
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Birding Dongfang and Dongzhai on Hainan

10,000 Birds

In Shanghai, such fake brands more or less vanished more than 10 years ago, but it seems that on Hainan, there still is a space for them. In Shanghai, such fake brands more or less vanished more than 10 years ago, but it seems that on Hainan, there still is a space for them. Sensing the disapproval, the Yellow Bittern sneaked away.

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Digital Commerce Strategies that Every Brand Should Watch

Sales and Marketing Management

Here are a few digital marketing strategies your brand should be focusing on. Every element of your website should work toward building your brand identity and highlighting your unique value proposition. Another way to promote your brand is to make use of videos. Start with the Basics.

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Video: The Future of Sales and Marketing

Sales and Marketing Management

Because in-person events and trade shows came to a screeching halt in 2020, brands no longer have the opportunity to engage with prospects face-to-face. Businesses using a video-based content management solution to do so can quickly scale the personal interaction between prospects to humanize your brand without losing out on outreach scale.

Branding 127
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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Author: Glenton Davis Today’s consumer has access to more knowledge than ever before, adding a burden to businesses to provide truly innovative products and services — and for sales teams to understand their companies’ offerings in a deep and informed way. Customers arrive informed but eager to engage with an expert.

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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

Modern sellers must evolve their sales approach, reinventing their pitch to include information that can’t be found on the internet. Have a strategy in place that prioritizes high adoption rates and understanding. This method reduces risk, increases control, and improves product usability for higher adoption.