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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Marketing plans are just as essential to business success today, but they’ve changed dramatically, thanks to changes in marketing itself – the rise of mobile, social media, the internet, all of which have made information more readily available to consumers and forced marketers to engage them even earlier, even more effectively.

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What Does a Good Sales Email Actually Look Like?

Sales and Marketing Management

Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. While your tone of voice might vary depending on your business, it’s still worth adopting a friendly, fairly informal style. Always test your results. Use a powerful subject line.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. Customers, in turn, will be more informed through self-service methods, than any other point in history. We have a long way to go,” Venkata says.

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Marketing plans are just as essential to business success today, but they’ve changed dramatically, thanks to changes in marketing itself – the rise of mobile, social media, the internet, all of which have made information more readily available to consumers and forced marketers to engage them even earlier, even more effectively.

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3 Lessons on How to Growth-Hack Like a Pro

Sales and Marketing Management

The initial idea: Nascent companies, without adequate budget to compete against established brands in traditional marketing channels, must embrace unconventional tactics to build product/market fit and eventually achieve mass user adoption. What did Butterfield mean? We’re selling better organizations, better teams.

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