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3 Principles of Effective Crisis Communications for Agile Marketers

Sales and Marketing Management

Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Hundreds of other brands have implemented similar strategies that aimed to address customers — and assuage their heightened concerns — head-on.

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3 Tips to Boost Customer Retention and Growth

Sales and Marketing Management

It’s an attitude that many customer service departments adopt. Publish a newsletter that links to informative blog posts. Finally, try to identify who your brand advocates might be and whether they are influential in your market. If customers call in, reps spring into action. If not, they assume all is well. The remedy?