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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

Branding 100
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Sales in a Digital World: Adopting an Omni-Channel Approach

Sales and Marketing Management

These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. So how can an organization ensure that their omni-channel approach meets buyer expectations? Beyond matching information, it’s important to match brand.

Adoptable 103
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You Are the Brand

Sales and Marketing Management

Kalan As a long-term practitioner of marketing, now over 40 years in duration, I have often been challenged by the concept of “The Brand,” what it communicates, what it means, what it stands for and how it is integral to an organization’s position and ultimate success in the market. Are these what makes for the value of “The Brand”?

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Rally to Rescue Story Contest

4 The Love Of Animals

“Doing More for Pets&# Rescue Stories Contest Puts Focus on Pet Adoption and Goal of Finding Homes for 300,000 Deserving Pets by the End of 2009. This nationwide campaign from Purina’s Pro Plan brand promotes the amazing, but often untold, stories of pet rescue and raises awareness about its importance.

Rescue 100
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7 Skills You’ll Need in Marketing for 2021

Sales and Marketing Management

One reason for this: marketing doesn’t speak the language of business and isn’t aligned with the goals of the rest of the organization. . From the first moment of contact with your brand, the experience should be consistent, interesting and engaging. Customers no longer want to buy products; they want experiences. It’s not. .

Campaign 143
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Leap Day is Friskies Plus Day!

4 The Love Of Animals

The amazing Canstructure will feature thousands of cans of Friskies Plus, all of which will be donated to three Los Angeles cat rescue organization after Wednesday’s event. Combined, these organizations help 2,400 cats each year. “We

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Shine a Light on a Shelter

4 The Love Of Animals

Purina ONE® beyOnd® brand dog and cat food and GOOD have teamed up to host the Shine a Light on a Shelter challenge and award a $10,000 grant to an animal shelter doing great work. GOOD is proud to partner with Purina ONE® beyOnd® in recognizing these worthy organizations.”.

Shelters 100