Adoptable Branding Organization 
SalesFuel
NOVEMBER 3, 2024
Growing up in Western Kansas, John Marvin initially pursued a career in marketing and advertising and shares his journey from being fired to adopting a new mindset, then transitioning to pharmaceutical sales at the suggestion of his father, a family physician.
4 The Love Of Animals
MAY 23, 2017
Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.
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Sales and Marketing Management
MAY 23, 2019
Kalan As a long-term practitioner of marketing, now over 40 years in duration, I have often been challenged by the concept of “The Brand,” what it communicates, what it means, what it stands for and how it is integral to an organization’s position and ultimate success in the market. Are these what makes for the value of “The Brand”?
Sales and Marketing Management
JANUARY 16, 2019
These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. So how can an organization ensure that their omni-channel approach meets buyer expectations? Beyond matching information, it’s important to match brand.
Sales and Marketing Management
JANUARY 22, 2021
One reason for this: marketing doesn’t speak the language of business and isn’t aligned with the goals of the rest of the organization. . From the first moment of contact with your brand, the experience should be consistent, interesting and engaging. Customers no longer want to buy products; they want experiences. It’s not. .
Sales and Marketing Management
OCTOBER 30, 2020
We sit in endless meetings, debating annual plans – or worse, a three-year strategy – without feedback from the market or the rest of the organization. The traditional marketing organization is broken. The result is poor execution and an inability to communicate marketing’s value to the rest of the organization. .
Sales and Marketing Management
FEBRUARY 3, 2020
Although company websites, content and sales presentations are highly used assets when evaluating an organization and its products, a Harvard Business Review study determined that customer references are an influential decision support tool too. User adoption plan, which could comprise a 30-60-90 day execution plan.
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