Why Traditional Marketing Is Broken (and 5 Ways to Fix It)
Sales and Marketing Management
OCTOBER 30, 2020
Many marketers work in silos, their loyalties and points of view more closely aligned to their skill sets (communication, social media, SEO/SEM, brand management) than to delivering value to customers and the business. . After you gain experience, adopt what you’ve learned to create additional cross-functional teams. .
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