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15 Resources for Employer Branding Professionals

4 The Love Of Animals

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

Branding 100
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Digital Commerce Strategies that Every Brand Should Watch

Sales and Marketing Management

You need a dedicated marketing strategy to convert your target customers into buyers. Here are a few digital marketing strategies your brand should be focusing on. Before anything, build a foundation for your marketing strategy. Another way to promote your brand is to make use of videos. Start with the Basics.

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5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

Sales and Marketing Management

Companies are increasingly realizing the power of having a solid video strategy for their events, and people from all over the world can reap the benefits. . You’ll need a digital video strategy that provides you with a scalable and flexible streaming solution to help you maximize the effectiveness of your events.

Branding 126
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A Picture Is Worth a Thousand Words, and So Is One Great Customer Reference

Sales and Marketing Management

Further, SiriusDecisions’ buyer surveys continuously show that C-level executives make their purchase decisions initially based on their previous company experiences, followed by the influence of customer references, the relationship with the salesperson, the perception of the brand, and then what peers say. Building the Framework.

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Empowering B2B Sellers Through Sales Technology

Sales and Marketing Management

Have a strategy in place that prioritizes high adoption rates and understanding. This method reduces risk, increases control, and improves product usability for higher adoption. To guarantee uniformity across your brand, supply updated information through your sales platform to both direct and indirect sellers.

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

As demand for ROI continues, many are retooling their content strategies to prove a return. Instead, it can be as simple as rethinking the engine behind their current strategy and utilizing existing content. . Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.”

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Products vs. Services: The Real Marketing Difference

Sales and Marketing Management

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. But how do these strategies and tactics vary when marketing a product vs. marketing a service?