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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

We sit in endless meetings, debating annual plans – or worse, a three-year strategy – without feedback from the market or the rest of the organization. After you gain experience, adopt what you’ve learned to create additional cross-functional teams. . Most marketing teams don’t test enough. Some of your tests will fail.

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

As demand for ROI continues, many are retooling their content strategies to prove a return. Instead, it can be as simple as rethinking the engine behind their current strategy and utilizing existing content. . Too often, marketers are seeing their podcast as a thought leadership tool meant to increase “brand awareness.”

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What Does a Good Sales Email Actually Look Like?

Sales and Marketing Management

They’re affordable, scalable, and personalizable – they form the backbone of every good marketing strategy. Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. Always test your results. Author: Patrick Foster Emails are an incredibly effective selling tool.

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AI’s Role In Sales and Marketing

Sales and Marketing Management

AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. CRM will become more predictive and the early adopters will fundamentally change the way they think about a business process, says Birnes. CRM will become more predictive.?AI

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. It’s the kingdom.”

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. It’s the kingdom.”