4 The Love Of Animals

MAY 23, 2017

Managing your company’s employer brand is no small feat. We see that evidenced by the fact that more than half of candidates believe employer brand to be the most significant deciding factor when choosing an employer. If you’re an employer branding professional, these facts are nothing new. It’s not just talk.

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Sales and Marketing Management

JANUARY 16, 2019

These factors converge to present an opportunity – and challenge – for B2B merchants: adopt an omni-channel sales approach or miss out on significant revenue. Instead, as customers interact with your website, social media presence, and customer or technical support they’re evaluating your brand.

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Sales and Marketing Management

OCTOBER 24, 2018

Here are a few digital marketing strategies your brand should be focusing on. Every element of your website should work toward building your brand identity and highlighting your unique value proposition. Another way to promote your brand is to make use of videos. Start with the Basics.

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Sales and Marketing Management

NOVEMBER 6, 2020

Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Remote work had been an increasingly popular corporate trend. In today’s digital world, news travels fast and trends don’t last long.

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Sales and Marketing Management

MARCH 8, 2020

AI is the future of all sales, but it hasn’t gone from 0-1 yet in the B2B space,” says George Kocher, CEO of Brand North, a digital marketing and growth consultant. The trend in sales over the next decade will be to harness data as a strategic asset and to derive valuable customer insights that are easy to understand and quick to action.

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10,000 Birds

AUGUST 10, 2018

In the last several hundred years, this service has been performed by hops, but before their widespread adoption in medieval Europe, brewers relied on a compendium of botanical agents to bitter their beers – some of which contained psychoactive or mildly toxic substances. Well, until now.

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Sales and Marketing Management

FEBRUARY 8, 2021

Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”. Where to Begin?

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