Sales and Marketing Management

OCTOBER 30, 2017

Author: James Hooker, CEO, Televerde Within the discipline of marketing, various tactics and strategies come into play for prospecting, branding, content development, social marketing, video, events and other channels. Sell a product and your prospects often feel they already have a relationship with your brand.

Branding 75

Branding Adoptable Asia Europe 75

Sales and Marketing Management

NOVEMBER 6, 2020

Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Of course, brand messaging isn’t the only change that has come as a result of the pandemic. Hundreds of other brands have implemented similar strategies that aimed to address customers — and assuage their heightened concerns — head-on.

Branding 66

Branding Research Medical Campaign 66

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. How about video marketing?

Branding 76

Branding France Adoptable Raised 76

Sales and Marketing Management

MAY 28, 2017

(People buy “software” to address a need they already know they have or perform some specific task they need to perform, whether that is tracking sales contacts or editing video.). The company’s brand guidelines are rigid and unyielding, even in the face of evidence that its brand messages and communications are not effective with customers.

Branding 59

Branding Groups 2017 2014 59

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives. How about video marketing?

Branding 48

Branding France Adoptable Raised 48

Sales and Marketing Management

DECEMBER 28, 2017

We used to think that Snapchat would be the Facebook of video. The Facebook of video has become Facebook’s Instagram. This is especially true in the B2B space, where sales are reliant on not only an exceptional offering but an exceptional sales force and building relationships and brand awareness with your target market.

Emotional 59

Emotional Branding Legislation 2018 59

Sales and Marketing Management

FEBRUARY 8, 2021

Google searches reflect that Airbnb has eclipsed the equity of century-old brands, in one decade, across markets big and small,” wrote entrepreneur and NYU marketing professor Scott Galloway. While competitors may have equity in a specific market, no brand sits on the iron throne across all markets as Airbnb does.”. Where to Begin?

Branding 48

Branding Chicago Industry 2014 48