Sales and Marketing Management

JUNE 22, 2020

While user adoption and change management have always been the most critical of requirements of a new software implementation, SaaS vendors know that expansion and renewals depend upon satisfied users and ROI. If these sentiments are not addressed, it can hinder adoption and ruin your company’s reputation. Measure and refine.

Experience 83

Experience Experiments Adoptable Seals 83

Sales and Marketing Management

AUGUST 3, 2020

While user adoption and change management have always been the most critical requirements of a new software implementation, SaaS vendors know that expansion and renewals depend upon satisfied users and ROI. If these sentiments are not addressed, it can hinder adoption and ruin your company’s reputation. Measure and refine.

Experience 71

Experience Experiments Adoptable Seals 71

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives.

Branding 76

Branding France Adoptable Raised 76

Sales and Marketing Management

MARCH 14, 2018

It’s an attitude that many customer service departments adopt. Offer webinars. Finally, try to identify who your brand advocates might be and whether they are influential in your market. The proverb “No news is good news” tells us to assume everything is going well as long as we hear nothing to the contrary. The remedy?

Adoptable 89

Adoptable Branding Raised Experience 89

Sales and Marketing Management

AUGUST 13, 2018

Whenever your leads visit a specific page, CRM will automatically send them a sales pitch or the invitation to check out another piece of content such as eBooks or webinars. A recent study proved that manual data entry is the single biggest CRM adoption challenge. Besides that, you can improve sales outreach through email automation.

Seals 67

Seals Adoptable Branding Experience 67

Sales and Marketing Management

OCTOBER 23, 2017

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives.

Branding 48

Branding France Adoptable Raised 48