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Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

While user adoption and change management have always been the most critical of requirements of a new software implementation, SaaS vendors know that expansion and renewals depend upon satisfied users and ROI. If these sentiments are not addressed, it can hinder adoption and ruin your company’s reputation. Measure and refine.

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3 Tips to Boost Customer Retention and Growth

Sales and Marketing Management

It’s an attitude that many customer service departments adopt. Offer webinars. Finally, try to identify who your brand advocates might be and whether they are influential in your market. The proverb “No news is good news” tells us to assume everything is going well as long as we hear nothing to the contrary. The remedy?

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article thumbnail

Improving the Post-Sale B2B SaaS Customer Experience

Sales and Marketing Management

While user adoption and change management have always been the most critical requirements of a new software implementation, SaaS vendors know that expansion and renewals depend upon satisfied users and ROI. If these sentiments are not addressed, it can hinder adoption and ruin your company’s reputation. Measure and refine.

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This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives.

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5 Smart CRM Hacks That Lead to Faster Selling

Sales and Marketing Management

Whenever your leads visit a specific page, CRM will automatically send them a sales pitch or the invitation to check out another piece of content such as eBooks or webinars. A recent study proved that manual data entry is the single biggest CRM adoption challenge. Besides that, you can improve sales outreach through email automation.

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article thumbnail

This Is Not Your Father’s Marketing Plan, and That’s Good

Sales and Marketing Management

Gone is the view that marketers are harbingers of brand only; now, they’re responsible for revenue, profits, growth, and the customer experience – a paradigm shift that calls for a newer, high-performance plan capable of addressing modern marketing holistically across awareness, acquisition and retention objectives.