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3 Keys to Effective Sales Teams in the Age of the Informed Buyer

Sales and Marketing Management

Instead, sales team members should adopt the role of a friendly guide through an often confusing array of jargon, specifications, and other issues. Hold interactive workshops with a “there are no stupid questions” rule, emphasizing what’s exciting, fun, confusing, or special about what your team is selling.

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Peterson Field Guide to Birds of North America, Second Edition: A Field Guide Review

10,000 Birds

The Peterson Field Guide to the Birds of Eastern and Central North America was my first field guide, part of an ‘introduction to birding’ workshop taught by the incomparable Starr Saphir. A Little Bit of Field Guide History.