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Supercharging B2B Growth with Digital Promotions

Sales and Marketing Management

To maximize the impact of digital promotions, B2B marketers must adopt a multi-faceted approach. Current trends indicate a growing reliance on data-driven marketing, personalized content, and automated outreach to enhance campaign effectiveness.

Campaign 118
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A Failure to Launch?

Sales and Marketing Management

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. In order to resonate with customers, your announcement must be seen, messaging absorbed and content leveraged with the sales team. A failure to launch.

Campaign 130
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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. As demand for ROI continues, many are retooling their content strategies to prove a return. A completely new form of content isn’t what is needed. These are great ways to leverage your show for additional content. .

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Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

For starters, it has been specially designed for content to be viewed on phones, so all videos are oriented vertically. It also takes advantage of how easy Instagram’s social nature makes it to discover and share new content. The “Following” tab makes it easy for people to discover your latest content. Your first IGTV campaign.

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15 Resources for Employer Branding Professionals

4 The Love Of Animals

I spoke at this conference last week and was blown away by the content, networking with other EB managers and Recruiting Leaders, and learned a ton while enjoying the great city of Chicago. Feedly generates lists of content based on the subjects that are relevant to you, which you can then easily share.

Branding 100
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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

After you gain experience, adopt what you’ve learned to create additional cross-functional teams. . Teams that focus on customer and business outcomes—and are rewarded for achieving those outcomes – produce better results than teams that produce more outputs (advertising campaigns, content, events, etc.)

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5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

Sales and Marketing Management

People can watch your content anytime from anywhere, interacting with it and each other. Just think of all that valuable content your audience could reference – and you could market – year-round. It’s good peace of mind for in-person attendees knowing that they’ll have access to all the content later. It’s a win-win!

Branding 126