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Supercharging B2B Growth with Digital Promotions

Sales and Marketing Management

To maximize the impact of digital promotions, B2B marketers must adopt a multi-faceted approach. Current trends indicate a growing reliance on data-driven marketing, personalized content, and automated outreach to enhance campaign effectiveness.

Campaign 118
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A Failure to Launch?

Sales and Marketing Management

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. In order to resonate with customers, your announcement must be seen, messaging absorbed and content leveraged with the sales team. A failure to launch.

Campaign 130
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Annual Animal Care Gala in NYC

4 The Love Of Animals

The event is to be held at Pacha on Thursday, October 22, 2009, and all funds raised will benefit the city’s broad rescue, shelter and adoption services. Accessorized with professional models, watch a variety of happily-adopted animals strutting their stuff as they compete for the “best in show” on the runway.

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5 Steps to Creating a Scalable, Flexible Event with a Solid Video Strategy

Sales and Marketing Management

People can watch your content anytime from anywhere, interacting with it and each other. Just think of all that valuable content your audience could reference – and you could market – year-round. It’s good peace of mind for in-person attendees knowing that they’ll have access to all the content later. It’s a win-win!

Branding 126
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15 Resources for Employer Branding Professionals

4 The Love Of Animals

I spoke at this conference last week and was blown away by the content, networking with other EB managers and Recruiting Leaders, and learned a ton while enjoying the great city of Chicago. Feedly generates lists of content based on the subjects that are relevant to you, which you can then easily share.

Branding 100
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Four Letters Every B2B Marketer Should Know

Sales and Marketing Management

For starters, it has been specially designed for content to be viewed on phones, so all videos are oriented vertically. It also takes advantage of how easy Instagram’s social nature makes it to discover and share new content. The “Following” tab makes it easy for people to discover your latest content. Your first IGTV campaign.

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To Fuel Your Marketing Engine, Fill Up on Creative

Sales and Marketing Management

As such, marketing teams need more creative content, at a higher quality, and greater volume, in order to drive engagement and conversions that power sales. Marketing becomes frustrated by their content needs not being met – and creative finds themselves trapped in a “scope-quality-time” death spiral driven by process inefficiencies.