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Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

After you gain experience, adopt what you’ve learned to create additional cross-functional teams. . Teams that focus on customer and business outcomes—and are rewarded for achieving those outcomes – produce better results than teams that produce more outputs (advertising campaigns, content, events, etc.)

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What Does a Good Sales Email Actually Look Like?

Sales and Marketing Management

Email can spread your brand message, promote special offers or events, and boost those all-important sales for your store. While your tone of voice might vary depending on your business, it’s still worth adopting a friendly, fairly informal style. Always test your results. Chop and change different aspects of your campaign.

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Conserving the Future: Bold Bird Ideas

10,000 Birds

The results will inform a vision document to be adopted in July 2011 at a national conference to guide the NWR system for wildlife protection into the next decade and beyond. I’m extremely grateful to Paul for taking the initiative in raising awareness of this NWR campaign.

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