Sales and Marketing Management

JANUARY 22, 2021

If you optimize your marketing campaigns weekly, or even daily, you’re going to adapt to change faster than those who run the same campaign for months. . Modern marketers test their assumptions and optimize their campaigns. If you need a place to start, simplify the buying process. 2: Alignment. 6: Validated learning.

Campaign 143

Campaign 2020 2019 Experience 143

Sales and Marketing Management

APRIL 1, 2020

Author: Tom Pisello Many new campaign and product launches fail because sellers don’t understand the new solution or didn’t even know about the launch in the first place. For a successful campaign or product launch, you’ll want the right content and up-to-date information at the fingertips of your sales reps. A failure to launch.

Campaign 130

Campaign Collecting Adoptable Industry 130

Sales and Marketing Management

JANUARY 13, 2020

Author: Julia Petre Today’s sales process has evolved beyond the days of door-to-door salespeople armed with a Rolodex. But CRM systems only work if organizations and their salespeople are willing to adopt them. . Improve CRM data quality by improving CRM adoption. Especially sales.

Adoptable 77

Adoptable Campaign Experience Experiments 77

Sales and Marketing Management

NOVEMBER 6, 2020

Mandatory digitization to accommodate new internal processes and workflows has allowed businesses to adapt to a selling environment that is also increasingly digital. Perhaps unsurprisingly, marketing teams that had already adopted COVID marketing trends are generally seeing more success as they now attempt to do more with less.

Branding 66

Branding Research Medical Campaign 66

Sales and Marketing Management

JUNE 16, 2019

You don’t have to reinvent any wheels to begin adding AI into your sales process. Still feel fishy about adopting AI? Research published in Harvard Business Review found that when companies incorporated AI into their selling processes, their leads increased by 50%. AI Is Stoking the Sales Field Fires. Want proof?

Collecting 92

Collecting Campaign Adoptable Humane 92

Sales and Marketing Management

APRIL 16, 2017

For the third arm of the go-to-market machine – creative – that all amounts to more pressure to produce: 85 percent of teams say they’re under more pressure to create more assets and deliver more campaigns, and at a faster rate. Alleviating that pressure is hard. Fueling the Go-to-Market Machine.

Branding 89

Branding 2016 Campaign Adoptable 89

SalesFuel

FEBRUARY 17, 2025

Generative AI is one tool that can help in this process. Creativity and AI If your clients are using generative AI in their content-creation process, offer to help them improve their wording. Early adopters have been engaging with streaming CTV for a while. This is a trend that marketers should avoid in their CTV ad campaigns.

Campaign 90

Campaign Branding Adoptable Research 90