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15 Resources for Employer Branding Professionals

4 The Love Of Animals

All over the world, companies dedicate time and resources to promoting and managing their EB because it truly does pay off. To help you achieve this, we’ve put together a list of some our most-loved and highly successful resources to inspire, educate, and help you reach your employer branding goals.

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#LightForPets Remember Me Thursday

4 The Love Of Animals

By uniting animal lovers across the world on one very special day, we can help raise awareness about animal adoption, and hopefully save the lives of more pets. If they don’t know about the campaign, tell them about it! If they don’t have the time or resources, volunteer to help them! ADOPT A PET! Always adopt.

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The Shelter Pet Project

4 The Love Of Animals

This new campaign, sponsored by The Humane Society of the United States, Maddie’s Fund, and the Ad Council, hopes to reverse this trend and find homes for these homeless, lovable pets. The campaign has one unified goal, to increase pet adoption. Luckily, The Shelter Pet Project hopes to change this!

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6 B2B Sales Trends for Amazing Success in 2019

Sales and Marketing Management

To stay ahead of the competition and thrive, it’s essential to identify and adopt sales techniques that can boost your productivity and results. So we’ve developed a list of the hottest trends. While some are just emerging, others have been gaining traction for several years. Account-based selling becomes entrenched.

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Artificial Intelligence and the Future of B2B Sales

Sales and Marketing Management

Still feel fishy about adopting AI? By these figures, it’s clear that AI can help sales leaders more intentionally direct resources and teams as well as stop burning through dead-end prospects. By adding nuance to your sales campaigns with sophisticated machine learning, you’ll make stronger connections with target buyers.

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Using a Podcast to Measure ROI In 3 Ways

Sales and Marketing Management

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. As demand for ROI continues, many are retooling their content strategies to prove a return.

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5 Ways Your Sales Team Can Get More Out of CRM

Sales and Marketing Management

Furthermore, it allows businesses to create more successful marketing campaigns through tailored content. The number of businesses adopting predictive technology is fast growing; the global predictive analytics market is expected to reach $14.95 billion by 2023. Mobile CRM advancements are paying off. GDPR Compliance.