Using a Podcast to Measure ROI In 3 Ways
Sales and Marketing Management
DECEMBER 6, 2019
Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. As demand for ROI continues, many are retooling their content strategies to prove a return.
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