Remove Adoptable Remove Campaign Remove Software
article thumbnail

Why Traditional Marketing Is Broken (and 5 Ways to Fix It)

Sales and Marketing Management

After you gain experience, adopt what you’ve learned to create additional cross-functional teams. . Teams that focus on customer and business outcomes—and are rewarded for achieving those outcomes – produce better results than teams that produce more outputs (advertising campaigns, content, events, etc.)

article thumbnail

Artificial Intelligence and the Future of B2B Sales

Sales and Marketing Management

It’s already available in software and on platforms. Machine learning software can help reveal which customer profiles are hot, decreasing the amount of time salespeople have to spend figuring that out themselves. Still feel fishy about adopting AI? Want proof? God rest their souls.)

article thumbnail

Why Your Go-To-Market Strategy Must Include Customer Technographics

SalesFuel

Data is an insanely complicated world," Hilla acknowledged, noting that AI has changed the game for hyper-targeted campaigns and audience management. Technographic insights provide a snapshot of a company's technology stack, revealing the specific hardware and software solutions they currently use.