Sales and Marketing Management

OCTOBER 30, 2020

We have more tools at our disposal to implement and measure marketing, and, until the pandemic hit, advertising budgets were at record levels. Too many meetings, too many status reports, too many work items in spreadsheets rather than in tools that support modern marketing. Most marketing teams don’t test enough.

San Francisco 83

San Francisco Adoptable Factory 2014 83

Sales and Marketing Management

AUGUST 16, 2018

Author: Patrick Foster Emails are an incredibly effective selling tool. While your tone of voice might vary depending on your business, it’s still worth adopting a friendly, fairly informal style. Always test your results. To that end, you should always split test your emails before sending them.

Campaign 59

Campaign Adoptable Branding Industry 59

Sales and Marketing Management

DECEMBER 6, 2019

Author: Rachel Downey Modern marketers are no stranger to showing a return on investment for their campaigns. With 17% of marketers planning to adopt podcasting into their efforts, podcasts are a rising marketing channel for companies today. As demand for ROI continues, many are retooling their content strategies to prove a return.

Branding 71

Branding Campaign Adoptable Rights 71

Sales and Marketing Management

APRIL 16, 2017

For the third arm of the go-to-market machine – creative – that all amounts to more pressure to produce: 85 percent of teams say they’re under more pressure to create more assets and deliver more campaigns, and at a faster rate. It’s also allowed them to double down on A/B testing requirements and agile tactics driven by real-time data.

Branding 89

Branding 2016 Campaign Adoptable 89

Sales and Marketing Management

NOVEMBER 20, 2020

Tools like Toggl Track, Harvest, Clockify and Calendar Analytics are the gold standard here. Perhaps there’s groundwork to be covered, such as an email campaign they would like to align with marketing or a few social posts they’d like to share on LinkedIn. Next, they can look at how they spent their time.

Whales 86

Whales Whaling Research Turkey 86